SUVGOP recommends an educational campaign on the
structure of the Republican Party and how it operates we call
“GOPolitics 101”. We will soon update our website to include
information explaining the organizational structure and operation of the Party and will begin offering neighborhood “coffee briefings” to interested parties. We suggest local Republican organizations consider a similar program.
Local Republican units receive no
funds from the RNC, RPV or other national conservative organizations.
In 1998, the Boulder, Colorado business community started the “Buy Local” campaign to support local
businesses and the local economy. We recommend Republicans create the same type of program and messaging for political contributions. Ask GOP supporters to "Donate Local" to their local unit before sending funds to national organizations.
As the chart demonstrates, Republicans were crushed by small donor contributions to
Democrats in General Assembly races in 2019. Local units should explore ways to establish and build a small donor program, such as signing up with WinRed, sending email and/or print solicitations and maintaining a list and communicating regularly with these donors. We further recommend setting up a regional meeting and bringing in a fundraising expert to provide insight and tips on how to expand these efforts.
Last year, SUVGOP’s first recommendation was that the Republican Party of Virginia and its units should adjust their roles in Virginia GOP politics by “going local”. Now, more than ever, we believe this to be essential. The Republican
Party must be in a position to nominate well-known, well-pre-
pared candidates with an existing base of support in the suburbs.
We recommend that the unit committees in suburban areas, especially those counties that have Magisterial Districts, encourage each District to create and actively maintain District-level Facebook pages and if possible, add Twitter and Instagram accounts. We further recommend that Republican proprietors of social media pages post at least once daily; increase their video content; and consider low budget ad campaigns,
For many newcomers, getting involved with the GOP can be
daunting. The committee structure, the inside baseball, and the
long-standing relationships can make integrating into the Party difficult for new volunteers. Attending a unit committee meeting
for the first time, where everyone already knows everyone, can be
a bewildering experience. We recommend more social and small group projects as outlined in our report.
Republicans in Northern Virginia ran
one of the most diverse slates of candidates in their history in 2019.
We believe the GOP needs to make a concerted effort to work with minority civic, business and religious groups and develop ongoing relationships. Opening up opportunities for more minority candidates.
We recommend holding strategic registration drives targeting new movers, attending naturalization ceremonies, organizing at conservative-oriented events and securing lists of known but unregistered Republicans, would all allow the GOP to level the registration playing field.
State Party communications
should be about more than just seeking donations. Our experi-
ence with the SUVGOP newsletter suggests that activists would
welcome regular updates from around the state on important races, candidates, rising leaders and issues. Keeping Republicans in-
formed and making them aware of Party developments will make
them effective ambassadors and advocates.
With Republicans now in the minority in state government, the RPV’s importance as the north star and voice of organization and party development. A renewed level of
energy within and visibility of the RPV is essential to boosting morale and encouraging party development at every level.
We are extremely grateful to RPV for implementing our 2018 recommendation to establish a Suburban Advisory Committee. The committee met for the first time in June 2019. We believe the Suburban Advisory Committee’s activities should expand and we detail our ideas in the report.
The Republican Party of Virginia and its units should adjust their roles by “Going Local”. SUVGOP outlines several first recommendations in our report as listed here.
The state party and local units should collaborate to invest heavily in identifying the most important issues to suburban voters in each election cycle and with an eye toward identifying longer-term suburban trends.
· Republican candidates running in suburban areas of Virginia should choose two to three issues of concern to the electorate and define our solutions to these problems - issues that will encourage crossover voting by independents who may normally be inclined to vote for the official positions of the Democratic party, its candidates and elected officials.
The state and local parties in suburban areas should make an immediate and concerted effort to recruit a deep bench of potential candidates who are very involved in their communities and plan to run for office over the next five to ten years. The parties should offer education and assistance in the mechanics of professional campaigns.
Our tone matters. State and local candidates should develop a campaign tone that appeals to suburban voters.
Local units and the state party should place a renewed emphasis on making volunteer politics an enjoyable and rewarding activity in which volunteers feel personally invested. Opening up opportunities for innovation and individual responsibilities.
The Party should regularly communicate with activists across the state via a weekly or monthly email newsletter.
Suburban city and county units should make it as easy as possible for working families and young voters to participate in the Republican community.
Local units should experiment with new forms of precinct organization to reach suburban voters.
The Republican Party should encourage the development of organic grassroots groups such as the Tea Party and SUVGOP. The existence of such groups demonstrates the breadth of the Republican Party, not disunity.
The Republican Party of Virginia should establish a Suburban Advisory Committee comprised of unit chairs in suburban areas to provide advice and guidance on reversing the trends in these critical regions.
Thank you for taking the time to read our brief initial recommendations on "Winning Back Suburbia: Proposals for Virginia Republicans"
For a more detailed dive into our proposals download an electronic copy or email us: SUVGOP@gmail.com